Turning complex data into impactful product decisions.

3+
Years Experience
97%
Time Reduction
+140pp
Retention Lift

Product Designer with 3+ years experience driving measurable impact in complex B2B systems — streamlining workflows, increasing retention, and accelerating delivery.

01 / Products

Automating B2B Collaborative System

2023–2025 — Critical Techworks (BMW Group)

Reduced a 1-week manual workflow to 2 hours (~95% time reduction)

Led discovery, user research, and prototyping to replace a slow, manual email process with a real-time collaborative system. Streamlined cross-team workflows, eliminated version conflicts, and freed ~38 hours per iteration, enabling faster decision-making and higher team efficiency.

Enabled a Transparent Notification Center

2025–2026 — Critical Techworks (BMW Group)

Boosted 30-day user retention from 15% → 40% by surfacing critical information clearly

Designed a transparent notification center that prioritised messages by criticality, making key data instantly visible to users. Applied system thinking and prototyping to ensure users could quickly identify and act on important information, driving a significant retention increase.

Migrated an UI Library to a B2B Design System

2023–2024 — Critical Techworks (BMW Group)

Reduced feature implementation time from 5 → 2 days; increased component reuse across teams

Led the migration of a B2B design system, standardising 80+ components to streamline development. Conducted research and prototyping to improve consistency, reduce errors, and accelerate cross-team delivery, enabling faster and more reliable product launches.

02 / About

Turning user insight into measurable product impact.

I design complex B2B systems that reduce manual effort and drive scalable impact. With 3 years in digital transformation, I shape workflows and structure data-heavy environments beyond just interfaces.

03 / Skills
Product Strategy & Design Thinking
Problem framing and opportunity identification
User journey mapping and user flows
Prioritization based on impact and effort
Defining success metrics and KPIs
Translating business goals into design solutions
5 competencies
UX & Interaction Design
Wireframing and low/high-fidelity prototyping
Usability testing and iterative validation
Accessibility and inclusive design principles
Cross-platform experience design (web, B2B dashboards)
4 competencies
Data-Driven Decision Making
Analyzing qualitative and quantitative research
Using analytics to inform design decisions
UX measurement using System Usability Scale
Translating complex data into actionable insights
4 competencies
System & Scale Design
Component standardization and reuse strategy
Cross-team collaboration with developers and PMs
Workflow optimization and process automation
Scalability planning for large B2B platforms
4 competencies
Tools
Figma & FigJam
Miro · Notion · Jira
Claude · Lovable · UX Pilot
3 tools
04 / Contact

Let's make something worth remembering.

Available for new opportunities. Response time: under 48 hours.

Email hello@matildedosreis.com