Product Designer with 5+ years of experience designing digital products, including complex enterprise platforms for specialized users. Reducing operational complexity and enabling faster decisions through scalable design.
Reduced a 5 hours manual workflow to 30 minutes (~90% time reduction).
Led discovery, user research, and prototyping to replace a slow, manual email process with a real-time collaborative system. Streamlined cross-team workflows, eliminated version conflicts enabling faster decision-making and higher team efficiency.
Designed and delivered a KPI dashboard that centralized fragmented data sources into a single, structured view to support faster decision-making and cross-department collaboration. The dashboard became a single source of truth, accelerating alignment and supporting faster, more informed strategic decisions.
Designed a transparent notification center that prioritised messages by criticality, making key data instantly visible to users. Applied system thinking and prototyping to ensure users could quickly identify and act on important information, driving a significant retention increase.
I focus on identifying the real problem before jumping into solutions, and I prioritize clarity over complexity. My goal is not just to ship features but to create measurable impact.
Gather user and stakeholder insights. Validate and challenge assumptions. Identify business opportunities.
Think in flows. Reduce friction. Harmonise behaviours and reduce effort cost and learnability.
Consider edge cases, constraints and feasibility with engineering. Think and rethink scalable systems.
Deciding when to go scrappy vs polished, based on complexity, priority, and risk.
AI-assisted tools like Figma AI and ChatGPT are rapidly reducing the cost of execution. When interface production becomes faster and more automated, the real leverage shifts to problem framing, systems thinking, and judgment.
I focus less on producing screens and more on defining the right problem, identifying constraints early, and designing solutions that remain coherent as products scale. In an AI-accelerated workflow, clarity of thinking becomes the true design advantage.
Response time: under 48 hours.